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Financial Difference Between Boomers and Millennials
Even counting for inflation, most things today are more expensive than they were in the past. This has caused a shift in what it means to achieve the “American Dream” between Baby Boomers and their children. Millennials are having a hard time affording everything that their parents were able to at the same age, prices for homes, cars, food, healthcare, and childcare have all outpaced inflation. This means that Millennials are far pickier in their buying habits than Baby Boomers have been in the past. They look for homes and transportation that are practical and will last them for a while, knowing that they won’t be upgrading for some time. As such, companies are finding new ways to market to the new generation, making a point to show how up to date and “future proof” their product is. For more information on this subject, visit this article from Business.com.