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Disability insurer launches fundraising campaign for U.S. Paralympics
U.S. Paralympic snowboarders Evan Strong and Amy Purdy take flight in The Hartford’s new television commercials and shred stereotypes about people with physical disabilities. Strong is a test pilot and Purdy is a fighter in the high-flying ads that will air in the U.S. during the Sochi 2014 Paralympic Winter Games from March 7-16 on NBC and NBCSN. Sharing what defines them in the TV spots, Strong and Purdy invite fans to do the same at whatdefinesyou.com. The Hartford will make a $1 donation to U.S. Paralympics for every Twitter and Facebook posting or email share from the campaign site.*...Read More
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