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As Boomers Age, Health Insurers Look To Adjust
(By – MATTHEW STURDEVANT, www.ctnow.com)
Baby boomers appear poised to leave their mark on yet another institution — the insurance industry — as they age into Medicare eligibility. The roughly 75 million boomers born between 1946 and 1964 are driving demand for Medicare Advantage, a version of government-funded medical coverage for people 65 and older. Private insurers offer Medicare Advantage, which adds perks to traditional Medicare plans, making them attractive to millions of customers nationally. The market has huge potential if federal officials continue to offer political support for the program. Read more…