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Ice Bucket Challenge offers great lessons in healthcare fundraising
While social media is deluged with videos of people dumping buckets of ice water on their heads in the name of ALS advocacy and philanthropy, other healthcare not-for-profits can find marketing lessons in the challenge that they can use for their own fundraising efforts. Chief among those lessons, be it for a disease-linked effort or a new hospital wing, is the power of grass-roots marketing. Another is to convey a sense of urgency about contributing while personalizing your appeal because people relate more readily to people than to faceless causes, marketing experts agree…Read More
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