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Marketing Across Generations
Advertising is a social science. Advertisers research and study to make sure they effectively market to their targeted demographics. The same marketing strategy that produces positive results among Millennials may not work so well on Baby Boomers. As such, the field of advertising is ever evolving, adapting to cultural and generational identities and morals. However, in this technological age, there are more similarities across generations than there have been in the past. Technology such as smart phones is just as common among Boomers as Millennials, and targeted ads are becoming less efficient. For more information on this topic, visit this article by Andrew Levi with Business2Community.
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