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Marketing to Different Generations
Companies are starting to rethink their advertising priorities and are realizing that they need to differentiate their ads based on their target demographic. These companies have been hesitant in the past to intentionally target older demographics unless they were marketing for pharmaceuticals or retirement planning services. New research has shown, however, that Boomers felt they were being misrepresented and marginalized in advertisements that relied on outdated stereotypes and focused more on portraying youthfulness. New ads are highlighting the new lifestyle that surrounds being a retired Baby Boomer. For more information on this subject, visit this article by Braden Phillips with the NY Times.