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Polling on the deficit: Why question order matters
Polling organizations devote a great deal of attention to the wording of survey questions, but they need to be just as concerned about how questions are ordered. The context in which a specific question is asked, particularly what directly precedes a question in a telephone interview, often has an impact on the way people respond.In our most recent survey on the budget deficit, we asked three separate, but similarly worded questions of 1,024 respondents:...Read More
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