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Boomers and Modern Marketing

Baby Boomer business owners could quickly be left behind if they have not yet adopted newer marketing techniques. The marketing world has evolved quickly in the past few years and many older business owners may have missed it. In a recent survey it was found that Boomers only spent 14% of their marketing budget on digital media whereas Millennials went as high as 58%. Baby Boomers are still favoring things like print ads and brochures, missing out on the huge market they could be reaching on-line. The same trends were found in areas such as mobile marketing, social media, and television. For more information visit this article by Rieva Lesonsky with All Business.


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