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Boomers, Technology, and Marketing
Baby Boomers currently spend more money on technology than any other age group. This is a direct contradiction to the stereotype of the old fashioned, tech illiterate Boomer that many are familiar with. Boomers also share more across social media than any other generation. For this reason marketing teams are more and more likely to target this demographic. Anything to do with the medical care field specifically is starting a renewed interest in online marketing to the Baby Boomer generation. For more information visit this article by James Chase with Medical Marketing and Media.
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