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Insurance industry ad blitz to preempt Medicare cuts
This time around, the insurance industry isn’t even waiting for the Obama administration to threaten cuts to private Medicare plans: It’s launching a peremptory strike. America’s Health Insurance Plans announced an all-out advertising campaign Tuesday. Maintaining the same“Seniors are Watching” theme of more general ads last fall, the new seven-figure campaign is the group’s biggest mobilization to date for Medicare Advantage, a spokesman said. It comes in advance of an annual notice that sets the plans’ payment rates for the upcoming year and is focused on that issue. Read more…