Advertising and Baby Boomers
Marketing is a science. Every advertisement campaign goes through a gauntlet of tests and research and focus groups before it reaches the public. Most products are targeting specific demographics, there are very few one size fits all ad campaigns. Baby Boomers are one of the biggest demographics right now and are the demographic with most of the nation’s wealth. For this reason they are one of the most targeted groups in advertising. When marketing does their job right it is hard to tell that you are even being targeted, but looking out for the things on this list by Geoff Gross with Entrepreneur.com can help you spot them.