Baby Boomers Continued Effect on the Market
Baby Boomers have been a driving force on the market for decades at this point. Since the 80s, as they were coming to their own in their careers, Boomers have held a massive influence on the market. They have driven sales through their increasing wealth and income , but have recently started to slow down as they reach retirement age. This trend is exacerbated by the fact that newer generations are not nearly as large in population as the Boomers were. There simply aren’t as many people in the newer generations to match the spending of the Boomers in their height. This is leading to a greater outflow of money than is being invested, a problem that many governments have tried to fix through various stimulus injections. For more information on this topic, visit this article by Tom Brown with ICIS.