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New Companies Profiting on Boomers
Baby Boomers currently make up the third largest economy in the world. This makes them a prime target for many new businesses. Newer tech companies are zeroing in on this demographic with products that are meant to be intuitive and easy to use for those that may not be the most tech literate. One of the most attractive qualities about Baby Boomers to these companies is that Boomers are more brand loyal than other demographics. When Boomers find a brand that works for them they stick to it rather than trying out other options. For more information visit this article by Lauren Thomas and Aditi Roy.
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