Latest News

Baby Boomers and Millennials in Marketing

Baby Boomers have long set the standard on living, working, and shopping in America. Millennials are turning all of this on its head, however, and some companies are having a hard time adapting. For example, Millennials are much more likely to do their shopping online rather than in store, a statement backed up by the fact that many clothing retailers such as GAP and Macy’s experienced low sales this past spring while is on track to become the largest clothing retailer. This is causing companies to rethink their philosophy in order to survive as Millennials take over as the largest generation in America. For more information visit this article by Shama Hyder with Forbes.


NoticeThe link provided in the text above connects readers to the full content of the referenced article. The URL (internet address) for this link is valid on the posted date; cannot guarantee the duration of the link’s validity. Also, the opinions expressed in these postings are the viewpoints of the original source and are not explicitly endorsed by AMAC, Inc.; the AMAC Foundation, Inc.; or

What's Your Opinion?

We welcome your comments. Join the discussion and let your voice be heard. All fields are required

Website by Geiger Computers