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Boomers Targeted by Investment Firms
Investment firms are starting to target Baby Boomers as their demographic of choice. Retired Boomers are seen as the biggest untapped market for these companies because of their wealth. Baby Boomers right now hold the largest amount of wealth out of any other demographic in the nation. This disposable income is seen as an untapped potential to these wealth management funds. For more information on this subject visit this article by Olivia Oran with Reuters.
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