Generations and Institutions
Millennials are stereotypical in their distrust of corporations and institutions. Baby Boomers are much more likely to have a flagship brand or trusted business that they default to. Millennials are much less loyal, and that may come down to the ease of ability to find and spread information today. Everything from brand loyalty to holding decades long careers at the same company are falling to the wayside. Internet review sites for stores and items as well as job review sites have made it easy to find out what you are in for before you get it, and make it easier to decide whether or not to make a switch. For more information visit this article by Catherine Baab-Muguira with Quartz.