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What Boomers are Doing with Their Money
Baby Boomers as a whole currently hold 50% of the nation’s wealth. They are expected to get even more in the next few decades. Banks are trying to find a way to cash in on this knowledge. The banks are currently looking in to ways to target Boomers with their advertising in order to gain them as loyal customers. A recent poll showed that Boomers are not very loyal to the banks where they hold accounts and frequently do business with other banks with no real preference of who it is. This means that we may soon see banks aggressively targeting that specific demographic. For more information on this visit this article by Gordon Plutsky with MediPost.
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