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Ride-Sharing Businesses Targeting Seniors
Uber and Lyft are relatively new businesses that Millennials have been using since their inception. They serve the same role as a cab, but can be summoned and paid for through an app on a smartphone. They are commonly used as transportation for a night on the town with the younger crowd, but the businesses are looking to take advantage of daylight hours as well. They are doing this by marketing to seniors that may not otherwise have a way of getting around. They are doing this by partnering with cell phone providers specializing in providing cell phones to seniors that will let them call a ride in lieu of needing to use an app. For more information visit this article by Ryan Grenoble with The Huffington Post.